We Shine Brighter Together Communication Campaign

Key Lessons and Feeding Back

Key Lessons

blue, yellow, pink and green sticky notes with arrows pointing clockwise

  • With different people writing and posting the social media, it was important to ensure an agreed, timely social media schedule to fit in with the Council’s digital communications
  • It was important to think about which analytics were available, and what would be used to measure success of the campaign
  • It was important to include the learning available on friendly language
  • Communications campaigns require time and expertise; in this case, support from the social enterprise Greater Good Comms was critical
  • Asking stakeholders to share information, whether posters or social media, can help spread the message more widely.

Feeding Back the Results

Metrics used to analyse the success of the campaign included film reach, social media analytics, leaflet downloads, the most visited sections of the website, and phone calls received. Lessons learned from the first year were used to inform the second year of the campaign.

This type of participation is to inform. Information on Cost of Living support available was provided to the public in different ways and formats to try and reach those who may need it.